Based out of the University of Texas at San Antonio, the Texas Demographic Center functions as a focal point for the production, interpretation, and distribution of demographic information for Texas. The Texas Demographic Center produces and disseminates population estimates and projections for Texas, as well as other demographic information. Special emphasis is placed on data that may be useful to policy makers in dealing with issues regarding the demand for State services.

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I was tasked with rebranding the organization and revitalizing its logo, media, and overall design identity. To embody a forward-thinking vision while honoring the company’s legacy, I selected a bold shade of blue as the primary color, giving the corporate identity a more modern, digital edge. The red shades are a key accent, balancing the color scheme with a dynamic yet professional feel. This updated palette, enhanced with complementary tones, provides flexibility for future creative directions. For the logo, I integrated people figures completing the outline of Texas, symbolizing the state’s vibrant and diverse population.