Palenque Group - Taco Palenque
I worked as a graphic designer for the Palenque Group for over three years, a family-owned restaurant business with three distinct brands: Taco Palenque, Palenque Grill, and Pollo Palenque.
During my time there, I developed a strong understanding of branding, teamwork, and time management in a fast-paced environment. All designers were in charge of all three brands, my responsibilities ranged from designing simple flyers to leading full-scale campaigns. Below are a few examples of the projects I led for Taco Palenque.
Hiring Campaign
Since 2020, Taco Palenque has continued to grow, opening three new restaurants across Texas despite the challenges of the pandemic and staffing shortages. To support these efforts, I worked closely with the Human Resources department to design an eye-catching hiring campaign that aimed to attract new team members and address staffing needs.
New San Antonio Location
I led two major design projects for the new Taco Palenque Evans location. I was responsible for creating the to-go box (though it ultimately wasn’t used) and the self-ordering kiosk, both designed to reflect the updated Taco Palenque branding.
Weekly Newsletter
I was tasked to redesign Taco Palenque’s monthly email blast, which showcased promotions, job openings, and new menu items. The old design felt a bit dull, so I gave it a fresh update to match Taco Palenque’s modern and vibrant branding. The new look brought a youthful, energetic vibe that really reflected the brand
